HIGH VALUE BRIEFINGS

A High Value Briefing is an alternative to an introductory or sales meeting where, instead of pitching your services or gathering information about the client, you focus on sharing valuable information. It's like a Lead Magnet in meeting form. On the webinar we covered:

• What is a High Value Briefing and why would you want to use one?
• When to use a High Value Briefing
• What Content to use in High Value Briefings
• How to prepare for and structure a High Value Briefing
• How to get High Value Briefings with clients