CREATING A COMPELLING USP

In this webinar we looked at how to create a Unique Selling Proposition for your business and services that will help you stand out from the crowd and motivate clients to hire you. We covered:

• What is a USP?
• What makes a great USP?
• The different types of USP
• How to create a compelling USP for your business
• A worked example
• 2-Step USPs
• Your action plan

In the resources section there's a worksheet (in PDF, Word and Pages formats) you can use to create your USP. And look out for updates on the Facebook Group for support to help you.