SEO FOR HUMAN BEINGS

In this webinar I did a deep dive into practical and safe Search Engine Optimisation techniques. We covered:

• The Value of a highly ranked site
• The exponential decay curve of rankings
• Factors Google uses to rank sites
• The 4 Step Process for Safe SEO
• How to identify and fix errors on your site using Google Webmaster Tools
• How to do in-depth keyword research, including finding seed keywords, using tools to generate more keywords, evaluating the value of keywords, how often they're searched, and how competitive they are
• Quick wins to get immediate results from SEO
• Longer term SEO strategies including on-page optimisation, social factors, site activity factors, and building high quality links to your site

I've included a detailed guide to Keyword Research in the resources section which goes into even more details on methods for this.