BUILDING A NURTURE PLATFORM WITH EMAIL MARKETING

In this webinar we looked at how to use email marketing to build credibility and trust with potential clients so they're ready to buy. We covered:

• The different types of email marketing technology and pros and cons of each
• How to get more email subscribers with the "holy trinity" of a compelling lead magnet, high-converting landing page and solid traffic source - including recommendations in each area.
• Email strategy and sequences including the 3 key phases for new subscribers: immediate offer, rapid relationship building and ongoing nurture.
• How to structure sequences of emails to build the "know and feel factors" so that potential clients are ready to become paying clients.
• How to optimise your individual emails with the "4s Model": Simple, Surprising Stories with a "So What".

Additional resources mentioned in the webinar are:

• The Lead Magnet Masterclass
• The Client Winning Websites Masterclass for the Landing Page template
• Traffic Strategies in the Lead Generation section - including Social Prospecting
• How to Write Powerful Emails webinar

Update: be sure to check out the "First 30 Day Email Sequence" masterclass here.