GETTING MORE WEBSITE VISITORS

• Using Analytics to improve traffic
• The basics of SEO
• The partnering strategy for getting more traffic

On the webinar I promised to list SEO expert Jerry West's recommendations for on-page SEO. Here they are:

I checked for recommended length for blog posts. Other than saying "make sure there are at leat 450 words viewable on a page" Jerry doesn’t have any guidance, but the general consensus among SEO experts seems to be 500-1000 words. Some successful blogs have very long, authoritative posts with lots of references and examples. That can be a very effective strategy, although it's more work.

• ​Keep your title tag compelling and short (8 words or less)
• Use the full targeted keyword phrase in the title only once
• Use only one title tag
• Include the meta description tag: Make it a compelling 25 words or less
• Use the full keyword phrase only once in the meta description
• Optional: Include a keyword meta tag, but be generic. Remember, your competition may hijack your keywords from this tag.
• List five or less keyword phrases in the keyword meta tag
• All words in keyword meta tag are actually within page text
• Avoid unnecessary meta tags like a robots follow tag
• Add content (viewable content) so there are at least 450 words per page. This will bring consistent search engine referral traffic
• Do not keyword stuff your content. Incorporate the keyword phrase into content naturally, so the text flows
• Integrate a few variations of the keyword phrase into the content
• Break content into sections by using H1, H2, or H3 tags
• Use a variation of the keyword phrase in the H1 tag
• Use of ALT tags is recommended only to describe an image.