MORE EMAIL MARKETING

This is a replay of the webinar where I go at breakneck pace through the fundamentals and advanced strategies for email marketing:

• Email marketing basics – types of system and where to start
• How to get subscribers: the optin formula, lead magnets and landing pages
• How to get people to open and read your emails: subject lines, formats, style
• How to get people to take action or buy: know and feel factors, engagement, calls to action
• Startup sequences for new subscribers
• More advanced email strategies – mixing autoresponders and broadcasts