DIRECT MAIL STRATEGIES

This is a replay of the Direct Mail webinar where we covered:

• What it’s best to promote via direct mail
• The best formats to use
• The AIDCA formula for structuring a sales letter
• The “internal dialogue” technique
• Gary Bencivenga’s Persuasion Equation
• The copywriter’s “secret weapon”
• Tips for envelopes

The Resources section also contains some example and "classic" direct mail letters