Focus Resources
The lessons in the Focus section will set you up for success in all your marketing.
The core focus modules cover the real marketing fundamentals that lie behind every successful business: focusing on a valuable niche, building deep understanding of your ideal clients, and creating a powerful value proposition that articulates why those clients should hire you.
Lead Generation Resources
Lead Generation is all about making that vital first contact with potential clients.
That might happen by you reaching out to them via referrals, networking, doing presentations at an event they're at. Or it might be that the first contact happens via social media or when they visit your website.
Ongoing Nurture Resources
Ongoing Nurture is where you systematically keep in touch with potential clients on a regular basis so that you build the trust and credibility needed for them to feel comfortable hiring you, and you make sure you're top of mind so that you're the first person they think of when they do decide to take action.
Winning Clients Resources
Winning Clients is the final step in your marketing system where all your hard work pays off: you convert your nurtured relationships where you've built credibility and trust into paying clients.
This section covers both online and face to face selling: sales pages, webinars, sales meetings, proposals and strategy calls.