CREATING YOUR LEAD MAGNET CONTENT

​In this video we're going to create the content for your lead magnet.

We cover 3 areas:

1. ​Choosing the best format for your Lead Magnet.
2. Mindmapping (or Affinity Mapping) the different ideas, tips, recommendations of other pieces of content you're going to put into your Lead Magnet.
3. Fleshing your your content, including the structure for a typical report, video or audio, tips on content production and formatting.

​The video goes into details on each of these areas. By the end you'll be ready to put pen to paper (or mouth to microphone!) to create your Lead Magnet.

If you've got any questions about Lead Magnets just click the message box on the right of the screen to ask me.