LEAD MAGNET MASTERCLASS

In this webinar we looked at how to design and create a powerful lead magnet to make that vital first contact with potential clients. We covered:

• Goals for Lead Magnets
• Different types of Lead Magnet and when to use them
• Coming up with ideas for Lead Magnets
• Creating your Lead Magnet
• And we reviewed Anna's SCOPE Lead Magnet

On the webinar I mentioned some interesting analysis of the research into colour psychology done by Nick Kolenda which you can find here. His site is a good resource generally for psychology related to marketing.