Welcome to the Facebook Lead Machine!
[text_block style=”style_1.png” align=”left” width=”300″]Watch this short introduction video to get an overview of the program.
Don’t forget to use the link at the bottom of the page to join the Facebook Lead Machine Discussion Group on Facebook where you can introduce yourself and ask any questions you have about Facebook Ads.[/text_block]
“Pre-Season Training”: Putting the Foundations in Place
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- Introduction to Facebook Advertising
- Different types of ads, objectives and formats
- Marketing Funnels and where Facebook Ads fit in your funnel
- Creating a Lead Magnet to attract potential clients
Module 1: Finding Your Audience on Facebook
[text_block style=”style_1.png” align=”left” font_size=”16″ font_font=”Open%20Sans” font_style=”normal” font_color=”%23222222″ font_spacing=”0″ font_shadow=”none” top_padding=”0″ bottom_padding=”10″ top_margin=”0″ bottom_margin=”0″]Getting started fast, and finding your target clients on Facebook.[/text_block]
- Identifying and selecting your target clients for Facebook Ads
- Researching interests and demographics
- Using custom and lookalike audiences
- How to make sure you get the right people rather than “fake fans”
Module 2: Building Your Follow-Up System
[text_block style=”style_1.png” align=”left” font_size=”16″ font_font=”Open%20Sans” font_style=”normal” font_color=”%23222222″ font_spacing=”0″ font_shadow=”none” top_padding=”0″ bottom_padding=”10″ top_margin=”0″ bottom_margin=”0″]Creating the marketing follow-up system that will turn leads into paying clients.[/text_block]
- Landing pages that get signups
- Email marketing strategies to nurture relationships
- Recommended tools and shortcuts
- High performing templates for you to copy and paste
Module 3: Crafting Effective Ad Campaigns
[text_block style=”style_1.png” align=”left” font_size=”16″ font_font=”Open%20Sans” font_style=”normal” font_color=”%23222222″ font_spacing=”0″ font_shadow=”none” top_padding=”0″ bottom_padding=”10″ top_margin=”0″ bottom_margin=”0″]Designing and running advertising campaigns that generate leads.[/text_block]
- Getting the right tone, imagery, copy
- Targeting and budgeting to optimize your ROI
- Ramping up campaigns
- Keeping the right side of Facebook’s polices, terms and conditions
Module 4: Advanced Facebook Ad Strategies
[text_block style=”style_1.png” align=”left” font_size=”16″ font_font=”Open%20Sans” font_style=”normal” font_color=”%23222222″ font_spacing=”0″ font_shadow=”none” top_padding=”0″ bottom_padding=”10″ top_margin=”0″ bottom_margin=”0″]Taking your Facebook Advertising to the next level to get even better results.[/text_block]
- Using Customer Lifetime Value and Subscriber Value
- Using Facebook’s reporting suite to refine and improve your ad performance
- Retargeting strategies to lower ad cost and improve results
- Handling negative feedback on your ads
[text_block style=”style_1.png” align=”left” font_size=”16″ font_font=”Open%20Sans” font_style=”normal” font_color=”%23222222″ font_spacing=”0″ font_shadow=”none” top_padding=”0″ bottom_padding=”10″ top_margin=”0″ bottom_margin=”0″]Recordings of the Facebook Lead Machine Q&A Webinars[/text_block]
- Q&A Webinar 1: Friday 29th May
- Q&A Webinar 1: Wednesday 17th June
[text_block style=”style_1.png” align=”left” font_size=”16″ font_font=”Open%20Sans” font_style=”normal” font_color=”%23222222″ font_spacing=”0″ font_shadow=”none” top_padding=”0″ bottom_padding=”10″ top_margin=”0″ bottom_margin=”0″]Ask questions and discuss any aspect of Facebook Advertising.[/text_block]