BUILDING DEEP CLIENT UNDERSTANDING

All great marketing starts with deep understanding of your ideal clients. Knowing their goals and aspirations, problems and challenges means you can tailor your products and services, your communications and all your marketing so that it really connects with them and offers them exactly what they want and need. 

In this lesson I show you the Customer Insight Mapping process for building that deep understanding of your ideal clients and turning that understanding into actionable insights. 

There's a worksheet in the resources section below for you to use to help you through the lesson. I suggest you print it out and then let's get going :)

If you've got any questions, you can use the chat icon on the right of the screen to send me a message or even better, post them up in the Selling To Corporates Forum.