THE MARKETING MENU
One of the biggest challenges you'll face in generating leads for your business is prioritisation.
There are literally dozens upon dozens of different approaches for making that vital first contact with potential clients. From networking, presentations and referrals; through SEO pay-per-click, social media, webinars, podcasts, etc.
The key is to figure out which strategies are going to work best for you and your specific target clients. And to then implement those strategies effectively.
In this video I show you the methods I use to evaluate and prioritise different lead generation methods. I then walk you through some of the top methods and how they typically rank against the criteria.
You'll want to download the Marketing Menu Worksheet from the Resources section below to complete as we go through the video.
If you've got any questions about the Marketing Menu and how to select the right lead Generation approaches for you, do ask in the Momentum Club Forum or hit the message box on the right of the screen.
DOWNLOADABLE RESOURCES FOR THIS MODULE
You can download the resources by right-clicking on the link and selecting Save As/Save Link As.
Marketing Menu Slides With Evaluations (PDF)
Marketing Menu Worksheet (PDF)