CRITICAL SUCCESS FACTORS FOR AN EFFECTIVE LEAD MAGNET

​In this video I walk you through the checklist for an Effective Lead Magnet.

Review this checklist before brainstorming ideas for your Lead Magnet. And then review your top ideas using the checklist to see which is most likely to work for you.

The key points covered in the checklist are that:

• ​Your Lead Magnet must be of real value to your ideal clients: leads to real results quickly,or casts new insight into a tricky problem.
• That value needs to be obvious in advance of consuming the Lead Magnet.
• It should focus on the top-of-mind problems, issues, goals and opportunities of your ideal (or specific) client.
• It should provide new information for them they can’t easily get from other sources - ideally triggers a “lightbulb” moment.
• The Lead Magnet should build your credibility by sharing your unique ideas, experience, case studies.
• The format/size based on potential client value and your business model: short, focused, instant gratification for website leads; more detailed credibility builder for outreach.
• It should lead logically on to engaging with you more deeply (buying your product, contacting you about working together). i.e. Lead Magnet solves one part of a bigger problem or is first step in solution. Ideally it raises awareness of bigger issue.

If you've got any questions about Lead Magnets do ask in the Momentum Club Forum or hit the message box on the right of the screen.