THE DREAM 100 STRATEGY

The concept of the Dream 100 Strategy is simple: focus your efforts on a small number of ideal clients (your “Dream 100″) rather than diluting them by trying to market to everyone.

The Dream 100 Strategy is based around sequential direct mailing. In the video I describe how to identify your Dream 100 and set up and execute a campaign.

There’s also a copy of my Lead Magnet Letters document which you can use for examples of direct mail lead magnet letters.

If you've got any questions do ask them in the Momentum Club Forum or hit the message box on the right of the screen.