DIRECT MAIL

Writing directly to your target clients can be the cleanest and quickest way of getting through to them. And since today we receive far less physical mail than email it's also more likely to get through.

This lesson is an in depth review of how to write effective sales and other direct mail letters including examples of some of the most successful sales letters in history.

Best practices covered include:

• What it’s best to promote via direct mail
• The best formats to use
• The AIDCA formula for structuring a sales letter
• The “internal dialogue” technique
• Gary Bencivenga’s Persuasion Equation
• The copywriter’s “secret weapon”
• Tips for envelopes

If you've got any questions do ask them in the Momentum Club Forum or hit the message box on the right of the screen.