CRITICAL SUCCESS FACTORS FOR EFFECTIVE CONTENT

In this video I share what I've found to be the Critical Success Factors for effective content  to achieve the different content goals (ie. what makes effective content that will get shared, what makes effective content that builds your credibility, etc.)

After watching the video you can use the CSFs for each goal as a checklist when creating content focused on that goal to ensure it has the maximum chance of success.

The article I mention on creating great headlines/subject lines is here (or you can read it my my book Email Persuasion).

You can use the dashboard menu on the right of the screen to navigate to the relevant sections of this Masterclass.​

If you've got any questions about building your site, do ask in the Momentum Club Forum or hit the message box on the right of the screen.