THE TAIDAL PRINCIPLE FOR EFFECTIVE MARKETING CAMPAIGNS

This video is quick overview of the TAIDAL principle for effective marketing campaigns which you'll see used throughout the marketing campaign videos in this section. TAIDAL covers:

• T - Targeting
• A - Attention
• I - Interest
• D - Desire
• A - Action
• L - Lead Magnet

If you've got any questions, you can use the chat icon on the right of the screen to send me a message or even better, post them up in the Authority Breakthrough Team Room.