HOW TO USE HIGH VALUE BRIEFINGS

A High Value Briefing is essentially an "in-person" lead magnet. it's a presentation/discussion you have with a potential client to share your point of view to build authority with them.

High Value Briefings are great when you have a small number of very high potential clients you'd like to build authority with, and you already have a relationship with them or can get a warm introduction.

Because you're sharing your expertise live and interactive with them, you can build a lot of credibility and trust fast.

In this video I cover:

• What is a High Value Briefing and when to use one
• How to prepare for a High Value Briefing meeting - including preparation of questions to ask
• How to run a High Value Briefing

If you've got any questions, you can use the chat icon on the right of the screen to send me a message or even better, post them up in the Authority Breakthrough Team Room.