AUTHORITY BREAKTHROUGH WEBINAR REPLAY
Here's the recording of the Authority Breakthrough webinar. It's a long webinar, so I suggest you watch it in sections. here are the timings:
0:00:00
0:08:24
0:14:27
0:19:28
0:51:29
1:35:29
1:42:55
2:18:13
2:33:47
2:38:57
2:45:04
Start, Agenda, Introduction.
Why do you want to become an Authority? The value of Authority.
Why what most people tell you to do to build Authority doesn't work.
What really makes you an Authority. Who you should aim to become an Authority for. How to decide on your field.
The best source of Authority. Creating a Distinctive Point of View.
How to get visible with your target audience. Choosing the right approach.
My recommended method for gaining visibility fast.
How to deepen your Authority.
How to make the time to build Authority.
The Authority Breakthrough Coaching Program pilot.
Final Questions.
Bonus: I recently interviewed Brent Adamson, co-author of The Challenger Sale and The Challenger Customer about the research he and the Corporate Executive Board have done into "Commercial Insight".
Commercial Insight is their version of the Distinctive Point of View we talk about on the webinar. In the interview Brent and I discuss why Commercial Insight is so important in today's world if you want to win clients, and how to develop your own Commercial Insight.
If you've got any questions, you can use the chat icon on the right of the screen to send me a message or even better, post them up in the Authority Breakthrough Team Room.
DOWNLOADABLE RESOURCES FOR THIS MODULE
You can download the resources by right-clicking on the link and selecting Save As/Save Link As.