CREATING AN UNSTOPPABLE USP

A Unique Selling Proposition (USP) tells your ideal clients exactly what benefits they'd get from working with you and how you're different to your competitors.

​Get your USP right and you'll be able to quickly grab the interest of your very best potential clients and leave them with a clear and memorable picture of why they should be working with you. Get it wrong - like so many businesses do - and you'll just be seen as one of the crowd.

​In this lesson I teach you a step-by-step guide to creating  an "Unstoppable USP". I also go a step further and add a key element to the USP mix that make it even more powerful, especially for service businesses. 

There's a worksheet in the resources section below for you to use to help you through the lesson. I suggest you print it out and then let's get going :)

If you've got any questions, you can use the chat icon on the right of the screen to send me a message or even better, post them up in the Selling To Corporates Forum.