THE ART OF COLD EMAILING

Cold emailing can be a very effective way of getting through to senior executives, many of whom these days are permanently glued to email. In this audio recording, the UK's leading expert on Cold Emailing, Peter O'Donoghue shares some of the secrets of making this method work for you, including:

• When cold emailing works, and when it doesn't
• The different types of cold emailing appropriate for different audiences (there's a close match here with out "Client Pyramid" model)
• How to find the email addresses of people to email
• How to construct your emails
• The use of repetition and variation in email campaigns
• How to comply with spam legislation​

If you've got any questions, you can use the chat icon on the right of the screen to send me a message or even better, post them up in the Selling To Corporates Forum.