TESTING YOUR ADS AND CAMPAIGNS
In this video I show you how to test the performance of your Adwords adverts so you can refine and improve them to get a higher click-though rate and lower cost per click.
I also demonstrate the use of a spreadsheet to test ad performance statistically so you know whether one ad is rally better than another or whether it’s just random variation.
You can download the spreadsheet from the resources section below.
Please Note: Google frequently changes the look and feel of its interface - so what you see live may not look exactly like the video. they key principles and success strategies remain the same though.
If you've got any questions do ask them in the Momentum Club Forum or hit the message box on the right of the screen.
DOWNLOADABLE RESOURCES FOR THIS MODULE
You can download the resources by right-clicking on the link and selecting Save As/Save Link As.