GOOGLE ADWORDS: OVERVIEW

Google’s Adwords pay-per-click platform provides a quick and effective way of generating targeted traffic to your website. Done right, you can bring in a steady stream of leads to your business for very little cost.

It's also a great way of testing the commerciality of keywords before investing in SEO.

In this series of videos I walk you step-by-step through creating a Google Adwords campaign to generate targeted leads. From selecting the right keywords to bid on, to creating effective ads, to monitoring the results and optimising performance.

In this initial video I explain the key principles of Adwords and the building blocks we’ll be using to create effective campaigns that generate the right sort of leads.

Please Note: Google frequently changes the look and feel of its interface - so what you see live may not look exactly like the video. they key principles and success strategies remain the same though.​

If you've got any questions do ask them in the Momentum Club Forum or hit the message box on the right of the screen.