For consultants and coaches ready to build a vital, growing business and make a real difference to their clients...
Build a Steady Flow of Leads and Clients in 30 Days or Less. Guaranteed.
Discover the fastest, most effective ways to attract and win your ideal clients
Have you ever found yourself thinking "if I could just get a few more clients, consistently, my business could really take off".
Or "I know I do great work for clients, but I just can't find the time and the right approach to get enough of them".
You're not alone.
In survey after survey, consultants and coaches consistently report that their #1 challenge is nothing to do with the work they do. It's all about getting enough of it. Bringing in a steady, consistent flow of clients.
When you've "cracked the code" with your marketing it means you get clients coming to you consistently. It means you get the freedom to work with the clients you want on the challenges and goals that you find the most fulfilling.
And that means you get to have a bigger impact, to make a difference, and to get rewarded accordingly.
And if you do it right, you don't need to master dozens of different ways of winning clients or to spend countless hours every day on your marketing. Effective marketing is simple and systematic.
Why Most Marketing For Consultants and Coaches Fails
Of course, I'm sure you've tried lots of approaches to win more clients before.
Maybe, like many professionals, you've logged up hours "networking" only to find that the people you meet are hunting for clients themselves, not looking to hire you.
Or maybe you've invested thousands in a fancy website but found that it gets barely a trickle of visitors and even fewer enquiries.
You might even have tried cold calling to get meetings with potential clients. If so, I don't need to tell you how painful and ineffective that usually is.
You see, most approaches to marketing weren't designed for consultants and coaches who deliver high value services and who need to build strong, trust and credibility based relationships with potential clients before they'll be ready to buy.
As a result, most professionals find that typical approaches to marketing:
- Don't "connect" well with their potential clients. They don't allow them to build the trust and credibility they need.
- Don't feel comfortable to do. Consultants and coaches are rarely the "pushy extravert" types who feel comfortable schmoozing, cold calling or selling before they've built a relationship. And because they don't feel comfortable: they don't get done.
- Aren't systematic. They rely on lots of manual calling, emailing and meetings. As a result, when you get busy, you stop marketing. And so your flow of clients begins to dry up.
The end result is that you find yourself trapped in a "feast or famine" cycle. Having to work like crazy to get your next client, then stopping business development as you focus on client work.
It's a cycle that leads to frustration and burnout, and acts as a huge barrier to the growth and freedom you're looking for in your business.
But marketing doesn't have to be painful. It doesn't have to be complex. And it doesn't have to take you countless hours a day to master.
The Discovery that Changed Everything
When I started my own business seven years ago I was lucky enough to have a number of contacts back from my corporate days who passed me work and referrals. It meant that my business got off to a flying start.
But after a while, that work began to dry up.
I had a few ongoing coaching clients, but not enough to fuel a growing business.
The problem was that I'd been too passive in my marketing. I'd swallowed the line that "word of mouth is the best form of marketing" and hadn't done anything to build a solid pipeline of new leads and clients.
I tried pretty much everything to try to get back on track. I joined a bunch of local networking organisations. I got on the road and did presentations. I pumped a ton of money into a website and the mystical art of search engine optimisation. I started blogging and tweeting regularly.
And all of it worked, to some degree. I began to get more contacts and more interest.
But I was spending almost all my time on these new activities. And I had no real idea what was really working: it was just a flurry of activity. And if I actually won a client or two I'd have to stop all those activities to have enough time to serve my new clients.
And everywhere I turned there was yet another guru or expert telling me about the latest marketing technique I needed to master or technology tool I needed to implement.
I was drowning in a sea of tactics
Now I'd love to say I had an epiphany, a bolt from the blue that completely revolutionised my approach to marketing. But the truth is that my discovery was much more based on trial and error and painful experience.
What I found over time is that your success at marketing isn't really based on knowing a whole bunch of tactics. Instead, there are a small number of key principles that underlie all successful marketing. Principles like the use of Lead Generation Marketing, "Value in Advance" and the "SACI principle".
Get these key principles right and your marketing becomes much, much simpler. And much, much more effective.
Most important of all, you need to develop a "system".
Not an IT system (though automation can help). But a simple set of steps you can follow week in, week out that you know will get you results.
The exact steps might be different for you than they are for me. But the key is that once you understand the phases you must go through to attract and win a client, you can select the right tactics for you in each phase.
After that, you just follow the plan every week and the system begins to generate leads, and nurture those leads until they turn into clients.
Once you have that system running, the "magic" begins to happen.
- Your marketing continues to work even when you have a full workload of clients.
- You can pick and choose which clients and which assignments to work on.
- You can set higher fee levels, and still have a waiting list of clients.
- You can make a real difference to your clients and the world.
- You can live life on your terms, with the freedom to work when and where you want.
Of course, that doesn't all happen on day 1. It takes work.
But it's a realistic goal for every consultant or coach prepared to put the work in to build an effective marketing system.
And it can be done in 30 days.
How to Build a Steady Stream of Leads and Clients in 30 Days or Less
By now you might be thinking "great, but where do I get started?".
How do you figure out those key principles and build a simple marketing system that works for you (without having to go through the years of trial and error that I went through)?
In fact, one of the questions I get most often by my clients and subscribers, even the very successful ones, is "if you were starting from scratch today, what would you do?".
The answer is my 30 Days to a Steady Flow of Leads and Clients program.
I've refined some of the most effective approaches to marketing for consultants and coaches that are working right now into a simple system you can implement in about 1 hour to ninety minutes a day over 30 days.
In the program you'll discover:
- The key principles that underlie all effective marketing (and how to put them into place simply in your business).
- The tools for creating "Value in Advance" for your ideal clients to motivate them to begin a relationship with you.
- How to build deep understanding of your ideal clients so you can position your business and offers to hit their key "hot buttons".
- How to accelerate and multiply the number of personal referrals you get to your ideal clients (hint: it completely avoids the painful "who do you know who might be able to help me?" conversation).
- The simplest and fastest ways of generating online leads. You don't need to change your website (in fact you don't even have to have a website) and you don't need to hire expensive developers.
- How to personally nurture key client relationships to build credibility and trust and get them ready to buy (and how to do it in just an hour or so a week).
- The "Email Persuasion" process for writing nurture emails that your subscribers open and take action on. Including "copy-and-paste" templates for your first 5 nurture emails.
- A simple template for holding sales meetings that allows you to add value to potential clients rather than just "selling them". Do this right and your clients will actually thank you for your sales meetings.
A Simple, Step-by-Step System That Gets Results
But much more important than the individual elements is the overall step-by-step system you'll put in place that will start delivering you that steady flow of leads and clients.
The program gives you a daily plan of everything you need to do for 30 days to build your marketing system.
You get detailed training videos and practical action steps to get you up and running quickly.
And rather than just teaching theory which you have to figure out how to implement later, you create your marketing system day by day as you go through the program. By the end of the 30 days not only will you have a marketing system in place, it will already be generating you leads.
The program is designed to be completed in about 1 hour a day for 30 days. Usually that means about 15 to 30 minutes of training on video, followed by a series of actions you'll carry out to build your system.
Sometimes there'll be less training and more action. And for bigger steps there'll be more detailed training and your tasks will be split over two days.
And, of course, you can go faster or slower if you want to fit in with your workload and your ambition.
Stick to the program and you will build a marketing system that generates a steady flow of leads and clients.
Will This Program Work For Everyone?
The program is based on the methods I've been teaching my private clients and Momentum Club members for the last 4 years. Methods that resulted in one member having their best month ever just weeks after joining Momentum Club and putting the lessons into place. Or another client who doubled her revenue in one year, and then again the next.
People who've bought the program have described it as "brilliant", "absolutely what I need to get me moving fast" and "I'm already seeing an impact".
And it's based on what I do myself in my own business.
In the course you'll see me implement the training in my own business. And you'll see the results I get (here's a quick preview: within days I had generated hundreds of online leads using the methods I teach).
But the program isn't for everyone:
You need to be serious about growing your business - and working hard to achieve that. The course will teach you a marketing system that works without needing countless hours of your time every day. But to create the system and to learn how to use it requires a commitment from you. That means investing about an hour to 90 minutes a day for 30 days to get the system in place. And it means investing your energy and brain power to make sure you fully take on board what you've learned.
You need to be willing to invest in the right tools to do the job. If you don't already have them, you'll need a simple email marketing system and a tool to develop "landing pages". I give you my recommendations in the course for a couple of tools that are easy to use and will get you going fast (and could save you thousands in web development fees over time).
You need to understand - in fact, you need to believe - that your success is in your own hands. There are plenty of online courses and products you could buy, and plenty of "experts" and gurus willing to tell you that if you just follow their system you can get everything you want without having to lift a finger yourself. But I'm guessing you know that there's no such thing as push-button riches or systems that work without your input. Your success is down to the quality of the course and your commitment to making it happen.
If that doesn't sound like you, if you can't make those commitments, then this course probably isn't for you.
But if it does sound like you. If you want to build a steady flow of leads and clients and you're willing to put in the time and effort to make it happen, then NOW is absolutely the best time to get started.
Your Special Offer
As I'm sure you've seen elsewhere, programs like this routinely sell for upwards of $997.
And at that price they're a bargain. All it takes is one new client and you'll have earned double that back at least, usually much much more.
But I want to make sure that as many people as possible are able to afford the course so that you're able to start winning more clients quickly even if you haven't got a bigbudget available for training. So for that reason, the course is available at a very special price.
And I also want to make sure that there's absolutely no risk to you.
That's why I'm offering a full 60-day, "no quibble" guarantee.
YOUR IRON-CLAD 60 DAY MONEY BACK GUARANTEE
I want you to be able to buy 30 Days to a Steady Flow of Leads and Clients with absolute confidence. So here’s the deal: sign up for the course and follow the 30-day program. Spend another 30 days running the system and getting more leads and clients. If at any time within that 60 days you feel the program isn’t right for you or it’s not generating the results you’re looking for then just contact me for a full and immediate refund.
No quibbles. No hassles. No fuss.
Ready to get started?
Just click the button below and you'll be taken to the checkout page. You'll be able to purchase 30 Days to a Steady Flow of Leads and Clients for the special price of only $197. And you'll then be able to access all the resources immediately after login. All I ask in return is that if you like the program and it helps you, you do me a testimonial I can use to help promote it.
What do I get in the program?
The program consists of 24 training videos with accompanying audios, slides, workbooks, templates and tools. Each video teaches you a specific key element of the 30 Days marketing system.
Week-by-week, the lessons include:
- Week 1: Build the Foundation. Getting clear on your goals, understanding the fundamental principles of marketing, building deep insight into your ideal clients and why they should buy from you, and creating a lead magnet that’ll attract those ideal clients.
- Week 2: Creating Your Lead Generation System. Putting in place both the offline components of establishing 1-1 relationships with potential clients and referrers; and building the online components of landing pages and an email marketing campaign for follow-up.
- Week 3: Generating Leads. Getting offline referrals to your ideal clients, and driving traffic to your landing pages from Facebook and Linkedin Advertising.
- Week 4: Follow-Up and Conversion. Nurturing relationships both personally with high potential clients and via email marketing. Converting potential clients into paying clients via strategy sessions.
- Bonus Material Making your marketing systematic, building the next level of your system.
Frequently Asked Questions
How is this different to Momentum Club?
Momentum Club is a comprehensive library of all the most effective marketing and sales strategies for consultants, coaches and other professionals. 30 Days to a Steady Flow of Leads and Clients is a daily guide to implementing just a few strategies to get a systematic marketing process in place and generating leads and clients.
If you’re just starting out or you’re looking for a boost and want to get more systematic and focused with your marketing then 30 Days is the place to start. You can then “graduate” to adding in other strategies from Momentum Club to get even more effective and grow your business faster.
If you’ve already got a marketing system in place and have implemented a number of the strategies in Momentum Club then you probably don’t need the 30 Days program.
Do I get access to all the resources straight away?
Absolutely! I want you to succeed as fast as possible. You get immediate access to all the resources in the program.
As soon as you’ve signed up for 30 Days to a Steady Flow of Leads and Clients you’ll see a new menu item “30 Days” in the membership site. And the resources will also be accessible from the main membership site dashboard.
Each module in the course has a training video, an audio version for you to download and listen to on your iPod or mp3 player, and a PDF copy of any slides used in the training. Many modules also have extra resources like templates or examples
There’s also a workbook that goes with the program. This is where you can keep all your notes and the material you produce during the exercises. You can download the workbook from the main program page.
Am I agreeing to some kind of contract or long term commitment?
Nope! This is a one-off payment only. And at the end of 60 days, if you don’t think this was tremendous investment for any reason at all then just contact me and I’ll refund your payment immediately.