ONGOING NURTURE: BUILDING CREDIBILITY AND TRUST WITH POTENTIAL CLIENTS
Welcome to the Ongoing Nurture section of Momentum Club, where we cover the third step in the Client Flow system.
Once you've done your Lead Generation steps and made your first contact with potential clients (either by you reaching out or them coming to you) you need to extend your relationship with them by building further credibility and trust.
The chances are that at the specific time you make first contact with a potential client, they're not going to be ready to buy. Maybe the timing isn't right yet and they're not feeling the pain of a problem acutely enough or seeing the size of an opportunity with enough clarity to be motivated to take action.
Or even if they are ready to buy, it's unlikely that you've built up enough credibility and trust yet for them to be comfortable buying something significant from you.
That's why this third step in the Client Flow process is so vital. Ongoing Nurture is where you systematically keep in touch with potential clients on a regular basis so that you build the trust and credibility needed for them to feel comfortable hiring you, and you make sure you're top of mind so that you're the first person they think of when they do decide to take action.
The lessons in this section cover three areas:
- Your overall strategy for nurturing relationships. How to decide who to follow up with and what methods to use.
- Personal nurture strategies for keeping in touch with high potential clients on an individual basis.
- Email marketing strategies for keep in touch with potential clients and adding value in an automated way.
Some of the strategies are single videos. Others are mini-masterclasses in their own right. But each will help you build the relationships you need to get potential clients ready to buy from you.
Do drop me a message on the Momentum Club Forum or hit the message box on the right of the screen if you have any questions.
