INTRODUCTION TO THE LEAD MAGNET MASTERCLASS

​A Lead Magnet can be an incredibly powerful part of your marketing system. An effective Lead Magnet will draw clients towards you, qualify who's really interested and get them to "raise their hands" to agree to connect with you. 

In this Masterclass you'll learn how to create a powerful lead magnet tailored to your specific business and the type of clients you're looking to attract.

We'll cover:

• What a Lead Magnet is
• The different types of Lead Magnet
• The Critical Success Factors for an effective Lead Magnet
• How to come up with ideas for your Lead Magnet
• How to create the content for your Lead Magnet

In this introduction video we look at why you would want to use a Lead Magnet, how it fits into your overall marketing system, and the psychology of Lead Magnets both for your clients and you. 

You can use the dashboard menu on the right of the screen to navigate to the relevant sections of this Masterclass.​

And before you start, take a minute to download the Lead Magnet Workbook from the resources section below. You'll want to use it as we go through the Masterclass. There are versions in PDF format, Microsoft Word and Mac Pages.

If you've got any questions about Lead Magnets do ask in the Momentum Club Forum or hit the message box on the right of the screen.